Whenit comes to showcasing the durability of our SmartStrand carpet, we loveworking with zoo animals! Do you remember our SmartStrand Rhino Challenge with Rickothe Rhino? A couple of years ago, we lined Ricko’s enclosure with ourSmartStrand carpet and the original stood up to the resistance challenge andcame out looking good as new, just check out this great video footage.
Video link: https://youtu.be/GJVKAanERF4
Nowmeet Max, he’s a 5,400-pound, 12-foot-long rhino living at the Birmingham Zoowho loves dirt! For two weeks this past October, Max lived in the lap ofluxury, when we replaced his dirt floor with our new SmartStrand Silk Reserve carpet.We wanted to see how the world’s softest, more durable, easiest to clean carpeton the planet stood up to a couple of weeks with Max!
Maxwas certainly up to the Challenge; we knew the incredibly soft carpet wouldfeel luxurious next to his sensitive skin while the durable fibers would standup to his daily activities. But it’s reallynot a challenge without a little competition. We decided to line Max’senclosure with not one, but two types of carpet. On one side, we put our newSmartStrand Silk Reserve carpet, which is by far the most astonishingly softcarpet. While on the other side, we installed a competitive premium soft nyloncarpet.
Fortwo weeks, both carpets were lived on to the Max! After 10,000 crushing steps,mounds of ground in dirt, and dare we say – lots of poop and pee, we brought ina professional cleaning crew to see which side really stood up to thechallenge.
Itwas no surprise that when the cleaning was finished, Mohawk’s SmartStrand SilkReserve carpet was beautiful and looked just like it did the day we lined Max’senclosure. Meanwhile, the competitive premium soft nylon side stayed dirty andlooked matted and worn, clearly not able to stand up to two weeks with Max.
Did you know that two weeks of Max the Rhino stomping on thecarpet is the equivalent of a year for a family of four! So when you’re lookingfor a durable carpet that’s easy to clean and extraordinarily soft, our newSmartStrand Silk Reserve is the perfect choice for your family. For additionalinformation, visit our website at http://www.MohawkFlooring.com/SmartStrandToTheMax.
